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Gap

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5.5

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 13th, 2022

Gap is an internationally known clothing brand with headquarters in New York, London, Shanghai, Tokyo, and San Francisco. The brand started as a jeans company founded by Don and Doris Fisher, and has now grown into a clothing company with over 1,400 locations in over 40 countries. 

In addition to physical locations, the brand has a large online store. This option is ideal for shoppers not wanting or unable to visit a physical location. Plus, often the online store has deals not available in store.

Gap is known for its classic style, excellent customer service, and frequent discounts and deals.

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The Good

  • Wide Selection Available
  • Accurate Sizing
  • Frequent Discounts
  • Great Customer Service

Wide Selection Available

Gap is an established clothing brand with hundreds of different clothing items available for all age ranges and stages of life. The categories listed on its website include New + Now, Gifts, Masks, Jeans, Women, Maternity, Men, Teen, Girls, Boys, Toddler, Baby, and Sale.

Within these categories, you can find options for tops, pants, accessories, formal wear, footwear, and more. This variety makes Gap a one-stop shop for all your clothing and outfitting needs.

Accurate Sizing

Many customers are extremely pleased with their online shopping experience with Gap, and say that the sizes fit how they want them to and aren’t misleading.

Frequent Discounts

Gap often offers discounts or other promotions throughout the year, and some of these are specific to online shoppers. This is a great option for customers on a budget, as they can often find deals and discounts to get the same quality of clothes for less money than they would normally have to pay.

Great Customer Service

Gap has an extensive customer service department and generous return policy. For clothes ordered online, customers have 45 days to return them (in their original condition). Items can be shipped back or returned in store for a full refund. Some customers have commented that Gap has one of the best return policies around.

Customers are also able to track their online orders and receive updates in the form of text or email about when their products are scheduled to be delivered. Every step of the online shopping experience is meant to be straightforward and simple for the customer.

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The Bad

  • Lack of Variety
  • Low Quality Materials

Lack of Variety

Some customers have complained that Gap’s product line doesn’t have a lot of variety and that its choices are limited. A lot of the clothes look basically the same, and this can be a disadvantage to people looking to expand the variety in their wardrobe.

Low Quality Materials

Some reviewers talk about how Gap’s shirts or other clothing items start to thread out after a year and aren’t durable. Others mention that the clothes never look or fit the same after being washed.

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The Bottom Line

Gap has been around for more than 50 years and has a proven track record of producing affordable and quality clothing. While some customers have complaints about the brand, the overall sentiment is very positive, and we recommend Gap to anyone looking for good clothes and accessories for the whole family.

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Star Rating

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4.3

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162 Reviews

Review Breakdown

5 grade

48%

4 grade

38%

3 grade

11%

2 grade

3%

1 grade

1%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Hyrum Sandy, UT

Every once and a while, my wife buys me something nice from Gap. I had one negative experience with the sales person. They were out of the size I needed and we ordered the right one through her, but she entered my address wrong and it took several weeks to sort out. I feel like she wasn't paying attention when we were working with her.

8 years ago

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mccandless24 Kaysville, UT

I used to shop at the Gap a lot but then the style didn't seem to go with what I liked. But lately I have given it another shot and have been happily surprised. The quality has always been good, but now the style seems more in line with what I love. The price is reasonable and you can sometimes find good deals. I will be happy to continue to shop here.

6 years ago

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Kristiane R Durfey Pleasant Grove, UT

I used to shop at Gap all the time but the last few years I haven't really been able to find clothes I like and hate paying for shipping. I used to love their jeans but they fit different now. Their baby clothes are really cute but prices are too high for clothes that are going to get poop and spit up on them.

7 years ago

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Ioana Asiata Herriman, UT

Gap has tons of cute clothes for men and women. Their kids gap stores hold great new born outfits also. They can be a little pricey, but they are worth it.

6 years ago

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Kaitlin Ashcroft Mesa, AZ

I use to always go to gap but I feel like they have gone down hill the last couple of years. I haven’t been able to find anything I like in 2 years. I’m not sure what happened but not a fan like I use to be.

7 years ago

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Lilly Logan, UT

This is where I buy all my husbands pants. He is super picky so when we found out they he liked gap pants, that’s all we get. They last so much longer than his ones from h&m and fit a lot better too. Much better quality!

7 years ago

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William South Jordan, UT

Great store for baby clothes, but that is about all. I don't care for the quality of the mens clothing. The clothes don't seem to fit right.

8 years ago

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Juliann Mecham Managua, MN

I haven’t had the best experiences with Gap, I feel like they could improve. I have had some rare good finds, in fact clothes for family pictures, but they are rare.

6 years ago

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Erika Shumway Managua, MN

Gap has very basic, boring clothes. They are good quality, but something that you could find almost anywhere else. It’s overpriced for the style you are paying for.

6 years ago

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Chase H Provo, UT

I've been in the stores and think that the clothing looks high quality, but it isn't my style as much. Reminds me of Old Navy, just a little nicer feel.

8 years ago

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Jami Lucas Eagle Mountain, UT

I recently purchased some leggings and was really excited they carried a long size. But the actual product was not true to size.

6 years ago

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Annie Chow Tallahassee, FL

I would rather shop in person for the better representation of clothing and sizing.

6 years ago

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Valentino Chanel South Jordan, UT

Gap has never really had anything that was well put together. Quality is low. I don’t buy here as an adult.

6 years ago

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Isabel Managua, MN

Honestly GAP is just a more expensive version of Old Navy. The style is the exact same for a greater price.

6 years ago

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Roberson Salt Lake City, UT

Clothes are sup bar but are olay for the price. They usually last for a year and then thread out or so.

6 years ago

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Chad Edgar Halifax, VA

I enjoy Gap clothing always have very nice different styles very trendy

4 years ago

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Cade Boudreaux , FL

Gap is a pretty good company. Their clothes are all right and are a decent quality.

6 years ago

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Suzanna Wootton Springville, UT

Pretty cute stuff but way too expensive.

8 years ago