JCPenney

• Great styles and designs
• Website is easy to navigate
• Advanced search options

When it comes to kids' clothing options, JCPenny offers today's hottest styles, colors and designs in dresses and dress wear, shorts and shirts and swimwear. Similarly, they have the top brand names in footwear, such as Converse, Nike and Reebok.

Their website makes it easy to find that perfect item. Search boxes on the right allow to find the perfect color, size, brand and style. Customers can select as many specifics as they would like to find the exact item they are searching.

For clothing searches, break down the hunt by gender, size, color and style. This is ideal when your daughter needs a purple polka dot dress, or your little boy needs a yellow pin-striped short sleeved dress shirt. Let the ease of JCPenny's website be your personal shopping assistant.

• Customer complaints
• Customer service issues

There are plenty of complaints on review sites on the internet. These complaints were mostly about customer service. A small number of complaints about customer service is nothing to worry about because that could just be a customer or employee having a bad day but when complaints start to pile up about customer service we start to worry about the companies culture and reputation.