Carter's Logo
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Author: Kalicia Bateman

LAST UPDATED: March 28th, 2022

Carter's brand of baby clothing was established back in 1865. Today, in addition to Carter's baby clothing, they also have the brand OshKosh B'gosh. They are the largest branded marketer of baby clothing, gifts and accessories, being sold in over 600-company owned stores such as Belk, JCPenny, Macy's and Kohl's. The Carter's website features clothing for newborns to size 12. The categories are easily located at the top of the site, and are broken down by both size and gender.

Top Ranked Companies

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The Good

  • Great website
  • Good prices
  • Social media

Great Website

Carter's website is perfectly balanced, with everything a customer would need on the landing page. Tabs at the top of the page list categories, providing the ability to quickly find the requested item. In the middle of the page are clickable pics for items on sale. The bottom of the page provides easy to find clickable pics for gift cards, nearest store location and store rewards. For those needing customer service, the phone number is provided clearly and easily to find, not hidden or omitted. The layout and ease of use of this website is very user-friendly.

Good Prices

Prices are pretty favorable, in comparison to other children's clothing websites. For many parents, lower prices of a long-lasting brand is a definite plus.

Social Media

Carter's has a strong social media presence and can be found on Facebook, Twitter, Pinterest, Youtube, and Instagram. Customers can receive help by e-mailing and customer service is available to chat on Carter's website.

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The Bad

  • Pop-ups

Pop-ups

For those who don't like pop-ups when opening a page, this site might seem a bit annoying. When you are a first-time visitor to their website, you will see two pop-ups. The first pop-up is an invitation to sign up on their mailing list. The second might not seem as annoying, as it offers a benefit, a money saving coupon to be used upon check-out. Upon closing and reopening the page, a floating box followed the mouse, providing information for a chat with a representative. This is great if you have an issue, but for those who simply want to shop, it can be a turn off.

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The Bottom Line

While no one likes pop-ups, they do have their benefits. Saving a portion off an already reasonably priced order seems like a fair trade for having to clear off a few annoying tabs. The ease of which visitors can locate specific items is quite nice. All in all, this site focuses on what is important: a quick, drop-in, drop-out, time saving layout.

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Star Rating

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4.6

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128 Reviews

Review Breakdown

5 grade

65%

4 grade

28%

3 grade

5%

2 grade

0%

1 grade

2%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Brittney Mac Gregor Louisville, KY

Although you can purchase Carter's brand at your local big box store, I enjoy going to the actual Carter's store inside the mall because the selection of clothing is unparalleled to that of a Walmart or Meijer's. The staff are typically friendly and the clothing is of good quality. I have been able to handdown many Carter outfits to more than one of my children.

5 years ago

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Lindsey Newman American Fork, UT

I like Carter's and have bought plenty of baby clothes there, but sometimes for the quality of clothing I feel like it's slightly overpriced. All of the clothes shrink really easily in the wash and although they are cute, I'm also looking for a size that will last for awhile and not be unwearable after a month because they've outgrown it or its shrunk

6 years ago

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Kristiane R Durfey Pleasant Grove, UT

in my opinion, Carters is the best for newborn baby clothes. I love their onesies and their sleepers. They wash well and stay comfy for baby and their prices are descent. They do have good PJ's for older toddlers that are also great.

7 years ago

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Breanna Jones Salt Lake City, UT

You can always find a deal at Carter's. Quality is pretty good too. All of my daughter's clothes from Carter's have held up well. I would never pay full price for anything but with all the sales and coupons they have, you don't ever really have to.

9 years ago

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Susan Stewart Salt Lake City, UT

Carter's is the best clothes for babies, toddlers, and small children. It's pretty much all I have bought my grandchildren when they are tiny. They make really cute, quality, soft clothes for babies. They have clothes for all occasions and are very reasonable price wise.

9 years ago

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Naturally Amari Memphis, TN

Bought my little cousin some baby outfits at all good prices and she as a toddler loved them . She loved her little sandals and things I got her all with still having money in my pocket .

4 years ago Edited March 29, 2022

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Lori Fletcher Saratoga Springs, UT

I had someone else's package delivered to me instead of mine. Customer Service was quick about telling me how to take the package to the closest store and then they credited my account for the package I never received.

6 years ago

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Chelsea Stewart Salt Lake City, UT

I love Carters for my baby's clothing! The clothing is nice quality and is able to last so much longer than most other brands. It can be slightly expensive, but they run great sales frequently which makes it affordable!

9 years ago

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Caitlin Bekker Salt Lake City, UT

This is a great brand! The clothes are durable and inexpensive. I have to share one secret, however, I like to buy Carter's at Macy's or Dillard's, they tend to be cheaper, unless there is a sale.

9 years ago

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Alex Lewis Salt Lake City, UT

Carter's has great kids clothes! They are very high quality and I'm always able to find something that I love. They are usually on the more expensive side but I have found that their outfits are a lot higher quality than most other baby clothes around.

8 years ago

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Erin Rhoton Veguita, NM

Carter's is a great place to find high-quality baby clothes. The MSRP prices are pretty outrageous so make sure to wait for sales to buy anything. Make sure you sign up for emails because they will also send out coupons often.

8 years ago

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Rhona Leffler Olney, MD

Carters has an excellent selection of clothes for babies and children. They are good quality and affordable. Lead times on shipping are a little slow.

5 years ago

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Maryann Renteria (Mckrae) Riverton, UT

Carters has the best selection of baby clothes. They are soft and comfortable and adorable! You can find all the sizes broken down by months and I love that.

6 years ago

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Amanda Montebello, CA

I’ve purchased Carters directly from their brand and from third party sellers like ROSS. Their prices are affordable and the clothing is made of great quality.

6 years ago

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Lesa Burgess Pleasant Grove, UT

Cute, affordable baby clothes. I love them, especially their infant collection! One of my favorite baby clothes place to shop & buy from when I had babies!

8 years ago

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Sandra Dubas Salt Lake City, UT

Great customer service and great prices on the clothing items. I wish the quality of their clothing was a little better but it's understandable for the prices I pay for them.

9 years ago

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Ioana Asiata Herriman, UT

Carter's has super cute and affordable kids clothes. Staff is always making sure you're finding what you need and going above and beyond.

6 years ago

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Lknls Salt Lake City, UT

Good quality and cute clothes! They last forever. I can find them at other stores as well and sometimes for a cheaper price.

6 years ago

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Kaitlyn Rios Ogden, UT

Carter's is a fantastic store. It has a great selection. The people are very friendly and helpful. It's a great store for all a babies needs.

6 years ago

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Audrey Mitchell Managua, MN

Carter's has great deals during the year which makes it a great place to purchase their clothing. The quality of the clothes is good as well.

6 years ago

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Thomas Hullinger Pleasant Grove, UT

Carters has a great reputation, very nice clothes at a good price. Their clothes are cute, but also meet the need and are made right.

8 years ago

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Denise H. Mona, UT

I have purchased a lot of children's and baby clothes over the years from Carter's. I trust the quality, the clothes are cute and well priced.

9 years ago

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Kimsreview Olney, MD

Super cute clothes and are priced well. Love the clothes. The stores are always friendly and helpful.

6 years ago

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chris Francom Saratoga Springs, UT

I’ve always like their selection of kids clothes for my seven and five year olds. Affordable and durable.

6 years ago

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Amy Boren American Fork, UT

darling clothes and I love their newborn sleepers. I love it when they have sales and the customer service is great.

7 years ago

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Nana Asiata Herriman, UT

Carter's has super cute kids clothes and great sales! The store is always clean and the staff is always helpful.

7 years ago

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Randal hyde Springfield, MO

I like the clothes that are available at Carter's. They have a lot of affordable options and they are a good quality.

7 years ago

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Tom Pleasant Grove, UT

Our family, mainly my wife has bought many things from Carter's and they are of high quality and good value always.

8 years ago

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zoe American Fork, UT

carters has so many baby clothes and supplies! so many options for boys and girls!!

6 years ago

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Jamie Neider Kaysville, UT

Really cute clothes for both my boys and girls. The quality is great for the prices as well.

6 years ago

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Kristin Pleasant Grove, UT

I enjoyed buying my children’s clothes at Carter’s because you know it is always good quality.

8 years ago

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Shaylee Provo, UT

Clothes sizes are well stocked for all ages.

7 years ago

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Amelia Gibson South Jordan, UT

I like this companies choices and ideas for clothes.

8 years ago

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L. Fowler Pleasant Grove, UT

This store has quality products for a fair price.

8 years ago

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Ashley Pleasant Grove, UT

Good quality clothes with frequent sales.

8 years ago

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P. Palmer El Paso, TX

Carter's is a very organized store with super cute clothes!

8 years ago