Carter's Logo
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Author: Kalicia Bateman

LAST UPDATED: March 28th, 2022

Carter's brand of baby clothing was established back in 1865. Today, in addition to Carter's baby clothing, they also have the brand OshKosh B'gosh. They are the largest branded marketer of baby clothing, gifts and accessories, being sold in over 600-company owned stores such as Belk, JCPenny, Macy's and Kohl's. The Carter's website features clothing for newborns to size 12. The categories are easily located at the top of the site, and are broken down by both size and gender.

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The Good

  • Great website
  • Good prices
  • Social media

Great Website

Carter's website is perfectly balanced, with everything a customer would need on the landing page. Tabs at the top of the page list categories, providing the ability to quickly find the requested item. In the middle of the page are clickable pics for items on sale. The bottom of the page provides easy to find clickable pics for gift cards, nearest store location and store rewards. For those needing customer service, the phone number is provided clearly and easily to find, not hidden or omitted. The layout and ease of use of this website is very user-friendly.

Good Prices

Prices are pretty favorable, in comparison to other children's clothing websites. For many parents, lower prices of a long-lasting brand is a definite plus.

Social Media

Carter's has a strong social media presence and can be found on Facebook, Twitter, Pinterest, Youtube, and Instagram. Customers can receive help by e-mailing and customer service is available to chat on Carter's website.

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The Bad

  • Pop-ups

Pop-ups

For those who don't like pop-ups when opening a page, this site might seem a bit annoying. When you are a first-time visitor to their website, you will see two pop-ups. The first pop-up is an invitation to sign up on their mailing list. The second might not seem as annoying, as it offers a benefit, a money saving coupon to be used upon check-out. Upon closing and reopening the page, a floating box followed the mouse, providing information for a chat with a representative. This is great if you have an issue, but for those who simply want to shop, it can be a turn off.

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The Bottom Line

While no one likes pop-ups, they do have their benefits. Saving a portion off an already reasonably priced order seems like a fair trade for having to clear off a few annoying tabs. The ease of which visitors can locate specific items is quite nice. All in all, this site focuses on what is important: a quick, drop-in, drop-out, time saving layout.

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Star Rating

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4.6

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128 Reviews

Review Breakdown

5 grade

65%

4 grade

28%

3 grade

5%

2 grade

0%

1 grade

2%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Andrea Perry Pickerington, OH

Why do you push credit cards? I hate when I come in to purchase clothes for my kids and the only question that I am asked is if I want a credit card. The answer is NO! I feel so bad for the employees because when I say no it seems like they are in trouble. Why would I want a credit card that is for one store that only carries children's clothing? Do the employees get in trouble? A very young girl acted like she was going to be fired when I said no. I felt so bad for her. I told her to get a new job instead of working somewhere like this. I will never purchase anything from Carter's again. Capitalisms at its finest

4 years ago

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Veronica Sampayo Orlando, FL

Horrible and incompetent customer service! I ordered online, received a completely different order (like someone else’s order). I called customer service and waited over an hour. I asked the lady to ship the cloths overnight since now I have to wait double the time- she refused. She said she would ship my order - then when I received it a week later, the order was still wrong. I received a partial order and thought there would be another shipment with the rest. I waited a couple of weeks and nothing. I emailed customer service - who notified me that the reason I didn’t receive the full order was because the rest was out of stock. So they gave me a refund- for ONLY 2 of the 4 items I didn’t receive. What a headache- at this point they have stolen my money and I’m so over it I would rather spend my time writing this review so no one else has to deal with this headache. Avoid shopping online with them at all costs!

5 years ago

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Carmen Dupo, IL

I decided to give this company one last chance to not mess up my online order. As expected, they failed miserably. I placed a large online order ($200 worth), and I received an email shortly thereafter stating my order was cancelled. I called customer service, and the rep told me she couldn't place the items back in my basket. Some of the items I had were already nearly out of stock. Carters, you have managed to lose my previous orders, or have them be serverely delayed. I am done with your company. I'd rather pay double to get better service elsewhere. And I'll be sure to have everyone I know stay clear of your clearly defunct business.

9 years ago